Why Before & After Pictures are More Important Than Negotiating with Words in Carpet Cleaning Business
Carpet cleaning is a highly competitive business, with dozens of new entrants trying to have a piece of the cake. It has a fair share of challenges and your marketing plan will determine how long you can stay afloat. Before and after pictures are quite the fad, cutting across various businesses, including fitness, repair and renovation firms and carpet cleaning. Before and after pictures have a greater conversion potential than conventional negotiations in the carpet cleaning industry for reasons such as:
The Wow Factor
Before and after pictures are excellent tools for pointing out the transformation. When it comes to a delicate service like carpet cleaning, seeing is better than hearing. No one wants risk ruining their high quality carpets- notwithstanding how dirty they may be. Fabricmax – Carpet cleaners in Leeds understand the converting power of pictures and feature impressively reviewed work in their galleries.
Creating Connections with Potential Clients
Pictures form vivid impressions and help your business connect on a personal level with your target market. Carpet owners can easily relate to some of the stains in the before pictures especially if their carpets are in similar condition.
Creating Client Confidence
Your clients want to know the extent of your carpet cleaning expertise before splashing their cash on you. Before and after pictures highlight your prowess as the transformation is proven. Customers are more likely to let firms who have proven trustworthy to clean their carpets.
Showcasing the Benefits of Professional Carpet Cleaning
Most before and after pictures are greatly contrasting- one showcases the undesirable while the other gives the ideal presentation. Simply put, these pictures categorize carpets into two groups; clean carpets and dirty ones and most carpet owners will care to have a clean carpet, even if it’s just to impress visitors and nosy neighbours.
Life can be very hectic for some people, from working multiple jobs to managing toddlers too keen to create an adorable mess on carpets. This group of clients needs some inspiration and pictures that showcase the restoration journey can be all they need to spur action. Before and after pictures convince weary carpet owners that their incredibly dirty carpets can receive a new lease of life.
Before and after pictures are the holy grail for marketing transformative businesses like carpet cleaning. Well reviewed pictures are an ace up your sleeve and will cut out the work for you. As you choose your portfolio pictures, remember to ask for the consent of use when necessary to protect your business from unnecessary lawsuits.