National Museums Liverpool contributes around £53 million to the local economy according to new figures.
The organisation’s attractions are also said to be bucking the trend with an increase in visitors while numerous national museums are reporting a fall in numbers.
As it launches its ‘Making a Difference’ social and economic impact report National Museums Liverpool, which is England’s only national museum service outside of London, has revealed it has quadrupled visitor numbers by 360% since 2000 and saw an increase of 11% in 2016 alone, with 3m people attending the eight museums and galleries.
According to the data, 1.5m visitors to the attractions last year were from outside of the Liverpool City Region and 400,000 of those attendees were from overseas.
The organisation, which includes the Museum of Liverpool, Walker Art Gallery and the World Museum among its sites, is also said to create more than 1,200 jobs locally and, in 2015/16, spent £5m on North West suppliers and £2m in the Liverpool City Region.
Dr David Fleming, director of National Museums Liverpool, says: “We are the largest cultural organisation in the North West and operate on a national and international level, and this report does a great job at highlighting exactly how much we contribute to the local economy and wider region.”
He adds: “At a time when other national museums are reporting drops in visitor figures and a decline in educational visits, it’s very heartening to see that we’re moving in a more positive direction here in Liverpool; not only are young people still visiting to learn and be inspired by our collections, exhibitions and activity programmes, but people from all over the world are continuing to come to the city to experience what we have to offer.
“We can learn a lot from forging international links and partnerships, and we have joined forces with many organisations locally, nationally and internationally to learn from each other, campaign for social justice and use the power of museums to change people’s lives.”
It’s estimated that the boost National Museums Liverpool delivers to its local audience’s wellbeing could be worth £130m per year, with recent national research also highlights the important role that museums can play in supporting people’s happiness and mental wellbeing.
Other National Museums Liverpool attractions include Lady Lever Art Gallery, Merseyside Maritime Museum, Sudley House and the International Slavery Museum.