Over 1 million people experienced an exhibition or public artwork during last year’s Liverpool Biennial, according to a new report.
The study, which examined the 14-week event across a range of areas, found that more than half of its visitors came from outside the city.
According to the report, conducted by BOP Consulting, 60% of engaged visitors came from outside the city, 63% of whom said they’d be more likely to visit Liverpool again because of their experience during the festival.
The economic impact from these visitors – including accommodation, food and drink, and transport – was the equivalent to supporting 138 full-time jobs in the city.
Hundreds of thousands encountered art around the city, such as Mariana Castillo Deball’s To-day 9th of July 2016 in Liverpool ONE and Lara Favaretto’s Momentary Monument – The Stone (pictured) which was installed on Rhilwas Street.
Visitor satisfaction was high, with 82% rating the experience good or very good, and 90% believed that Liverpool should be proud of its art scene. Interestingly, 82% stated that Liverpool should do ‘more of this kind of thing’.
Sally Tallant, director of Liverpool Biennial, says: “Liverpool Biennial’s remit extends beyond the arts sector and its importance is evidenced through its cultural, social and economic impact.
“The headline findings evidence the festival’s leading role in the reputation of Liverpool as a cultural destination and the positive impacts of presenting and making high-quality art accessible to a broad range of people within the city and beyond.
“It’s particularly pleasing to see such a diverse audience coming into contact with contemporary art, and the benefits of working with the city’s institutions, businesses and communities to shine a spotlight on Liverpool’s thriving arts scene.”