March 11, 2019

A Working Instagram E-Commerce Guide for Small Businesses

instagram for business

You’ve probably have been looking for better alternatives to increase the profitability of your small business in the E commerce world. You have tried different methods to make this possible but your efforts keep hitting the rock. Well, Instagram E commerce has come to the rescue of your business!

The channel is growing so fast, with over 1 billion global users, and the number keeps on increasing every day. With over 500 million Instagram users posting stories daily, the channel is a great platform to promote your brand.

According to Hootsuite, 80% of Instagram users follow at least one business platform. The study also shows that 70% of these users are likely to buy products via mobile. This could be your business that people are following or your product that they are purchasing.

It clearly shows that social media is an effective way for any business that wants to reach customers. There are plenty of opportunities in this E commerce channel that will drive your business to generate revenue. All you need to do is market correctly and customers will learn more about your company and its product.

How to Set Up the Best Instagram Shopping

The first thing you need to do if you don’t have an Instagram E commerce storefront is to set up your account. These are simple steps that you need to follow to create a successful account

Step 1: Meet the Eligibility Requirement

Checking your eligibility is crucial when setting up your Instagram shopping. You need to check if your business is within the supported market to tag your products on your account. The type of goods that you offer should be physical goods but not services.

Any product sold on Instagram or any other social media platform should comply with commerce policies. You need to look at the commerce policies and Instagram’s community guidelines and see if they suit your business.

Step 2: Lay the Groundwork

To start an Instagram shop, you must first have an Instagram business profile. You need to set up your Instagram account as a business account. This is simple to do, and it will take a few of your minutes. By doing this, you will be able to gain access to a business tool such as Instagram insights, Instagram adds, and action buttons.

To create a business account, go to your Instagram settings, then tap on the switch to a business profile. You will also have to link your Instagram account to your Facebook business page. To do so, go to the Instagram settings, tap on link accounts, and then finish the process.

It is important to note that Instagram shops get their product information from Facebook shops. You need to create a Facebook shop and let your product catalog sync to your Instagram account. You also have to set your Instagram account as a sales channel in Shopify and wait for your account to be approved.

Step 3: Add Facebook Shops to Your Instagram

After receiving approval notification from Instagram, confirm the Facebook shops that you like to connect to your Instagram account. All of your products will be synced across the Instagram business account; you will then have an Instagram shop. Now that your shop is set up, you can tag your products to your Instagram stories and posts.

Generating Sales from Organic Posts and Odds

Many companies succeed in building a business but fail to promote it to generate sales. Using paid promotion will help you expand your reach while organic posts will build trust between you and the customers.

Organic promotions – an effective organic promotion will lead to the growth of business and the customers’ leverage. You need to conduct research and reach out to your customers for it to beeffective. Ask your customers for reviews about your product or ask them to share posts with your account tagged.

You can give shout outs to the customers who tagged you on their posts to make them feel good. The above tactic will make your business look trustworthy and potential destiny for new customers.

Using Instagram ads – since there is a limitation in organic reach, you can try using ads. Investing some money on your business promotion on Instagram will expand your reach. This will provide you with the market result that you need.

How to Measure Success in Instagram Ecommerce?

Now that you have finished all the setup of your account, and you are now posting and tagging your product. There is a need to know if your work is successful. The process is simple; check your Instagram analytics in the profile of your Instagram business account.
The number of likes, comments, and purchases will show the performance of your business. Also, it will show how much customers like your products. What the audience says on the comments, and the number of followers will indicate what they think about the product.

Strategize for New Features

With time there are lots of changes that will be made on Instagram. To make sure that you are using It effectively, you need to keep up with the changes. These changes affect the audience, and they may have a high impact on an e commerce business. Examples of these changes are Instagram check out and branded content.

Instagram Checkout

Instagram checkout will help buyers on Instagram to buy any product without leaving the app. Once you tap on view product, you will see checkout on the Instagram button. You can choose options such as the size and colour that you want, then pay without going to an e commerce site.

Currently, checkout on Instagram is in closed beta for businesses. With this feature, the shopping experience will be faster and enjoyable for users.

Branded Content

Branded content is available on Facebook and may soon be introduced on Instagram. This feature maximizes your exposure and helps your posts gain trust from the audience. When other brands tag you on a post, you can select the tagged post and share it with your target audience to gain exposure and trust.

Setting up an Instagram shop can be challenging at first, but your efforts will be worth it. To grow a successful Instagram E commerce store, linking your store with Instagram and Facebook comes in handy. Just create your Instagram store, put effort into advertising your post, start selling, and enjoy this great opportunity.